Analytics in Sellar help suppliers make smarter sales decisions, grow revenue, and strengthen customer relationships. By reviewing your data regularly, you can spot trends, identify opportunities, and adjust your sales strategy to maximise impact.
Headline Metrics
Start with the big picture:
Total Orders & Revenue - see how many orders you’ve received and total revenue over time.
Average Order Value (AOV) - understand how much customers spend on average.
Use these metrics to quickly assess overall business performance and spot changes or trends.
Customer Insights
Understanding your customers is key to increasing sales:
Top Customers - track number of orders, average order value, and total revenue per customer.
New Customer Acquisition - see how many new customers came via the market, your own link, or were added manually, and their revenue contribution.
Acquisition Costs - compare acquisition spend to revenue from new customers.
Use this information to prioritise high-value customers, nurture new buyers, and focus your efforts on the most profitable relationships.
💡 Increase Lifetime Value with Market Customers
Market-acquired customers already have the lowest acquisition cost, so the impact of opening order fees becomes negligible over time. Target them with segmented email campaigns or reach out personally to encourage repeat orders.
In your customer list you can filter by 'Acquired via' and select Sellar Market. You can then export this list for your use.
Go the extra mile with exceptional customer service: include POS materials in their order, new products they haven’t tried, and relevant recommendations to keep them engaged and ordering more.
Product Performance
Sellar analytics show which products drive your revenue:
Top Products - number of orders, total quantity sold, average sale price, and total revenue.
Identify best-sellers and underperforming items.
Spot seasonal trends or opportunities for promotions.
This helps you optimise stock, highlight popular products, and plan promotions effectively.
Fulfilment Insights
See how products are delivered and how fulfilment affects sales:
Breakdown by fulfilment type (direct, courier, collection).
Track average order value and revenue per fulfilment method.
Use this to streamline logistics, prioritise popular fulfilment channels, and enhance the customer experience.
Payments Analysis
Understand how your customers pay:
Track revenue and average order value by payment method (BACS invoice, card invoice, card checkout).
Spot patterns to encourage preferred payment methods or reduce friction in the ordering process.
Actionable Insights
Once you understand your data, use it to inform your sales strategy:
Target high-value customers for promotions or upsells.
Adjust pricing, bundles, or stock based on product performance.
Plan seasonal promotions or new product launches using trends from past orders.
Analytics allow you to make data-driven decisions that grow sales and strengthen relationships.
Best Practices
Review analytics regularly (weekly or monthly).
Compare metrics over time to spot trends.
Focus on actionable insights rather than just reporting numbers.
Combine customer, product, fulfillment, and payment data to make strategic decisions.