How does the Opening Order Fee work?
The Opening Order Fee is a one-time finder's fee for successfully introducing you to a new customer.
It’s calculated as 15% of the Opening Order of a New Customer that’s found you through the Sellar Market.
For example, if a new customer placed a £200 order (ex VAT), the Opening Order Fee would be (£200 x 15% =) £30
The minimum Opening Order Fee is £5.
How does Sellar know when to charge the Opening Order Fee?
The Opening Order Fee does not apply when:
The customer places their first order within 28 days of visiting your Storefront via any of your Sellar links
The customer is already in your Sellar Customer List
How do I avoid getting charged the Opening Order Fee?
To avoid being charged Opening Order Fees on existing customers, make sure they are correctly set up in your Sellar Customer List.
To avoid being charged Opening Order Fees on prospective customers that you acquire, make sure you’re using your Sellar Links in all the right places. For hot prospects, you could also add them to your Customer List. This will highlight you top of their suppliers list and allow them to see their correct pricing, discounts and terms. So you will not only avoid the fees but also encourage more orders!
If you’d rather not be discoverable by new customers on the Sellar Market, you can avoid any fees altogether by opting out. To opt-out please let your account manager know and we can switch this off for you.
How do you know when someone’s come through one of my Sellar Links?
In anticipation of the launch of Sellar Market (and opening order fees), we built a system to monitor when a customer - who isn’t on your Sellar customer list - places an order with you after accessing one of your Sellar Links.
Any link you obtain from Sellar will contain a smart token. This is a short code at the end of the URL. If a customer accesses one of these links and, within 28 days, places a first-time order with you on Sellar, we will attribute the acquisition of that customer to you.
Therefore, these orders will not be subject to an opening order fee.
I only have to pay the Opening Order Fee once right?
Yes. As the name suggests, the Opening Order fee only applies to the value of the first order of a New Customer relationship that Sellar has successfully introduced.
This adds the customer to your Customer List and they are now considered your customer. As they are now in your Customer List, no further fees would apply to orders moving forward.
What if I disagree with an Opening Order Fee?
If you would like to dispute an Opening Order Fee, you can submit this form and it will be reviewed.