Customers who follow your Sellar Link or find you via Sellar Market will be directed to your Storefront, which showcases your brand and products. Your Storefront is a smart availability list, with live stock levels, pricing, discounts and offers, and
order, delivery and payment terms. Everything is personalised to the customer, and they can place orders directly from here.
Brand Materials
You can upload or update information like your brand logo, description and brand hero image from the Storefront Configure page in your Sellar dashboard.
| Where is it visible? | Recommendations |
Logo | Visible on your availability list and the Sellar Market | Your image will be automatically cropped into a circle. Recommended size is at least 300px 300px |
Hero image | Visible on your availability list and the Sellar Market | Landscape is recommended 2:1 format is the ideal aspect ratio (2000px x 1000px) |
Description | Visible on your availability list only | Less than 100 words about your brand. |
Default Pricing and Delivery Notes
You can set a default Price Tier and display delivery notes for your Storefront based on whether a customer is Local (inside your Direct Delivery Areas) or Nationwide (outside your Direct Delivery Areas).
To change these settings, go to Storefront > Configure from the sidebar in your dashboard and scroll down to Local customers or Nationwide customers.
Stock Count
You can choose whether or not to display your actual stock count for products on your Storefront to customers.
Just like in your inventory, the stock counts will be colour-coded for In Stock (more than 10), Low Stock (1-10) and Sold Out (0).
You can toggle the stock count on and off from the Storefront Configure page.
Announcement banners
You can display a horizontal banner at the top of your Storefront to drive attention to things like:
A limited-time sale
Festive season operating schedule
New releases
Changes to your pricing or delivery schedule
Go to Storefront > Configure from the sidebar in your dashboard
Scroll down to the ‘Customise’ section
Toggle on the Show Announcement.
Write your message in the “Announcement” field. We would suggest keeping this to less than 10 words.
If you want to add a button for customers to click on, you can use the “Button label”. For example - “Shop Sale”.
If you use the button, you should add a URL for Sellar to know where to send the customer when they click on it.
If you want to link customers to a specific Parent Product you can do this by going to Inventory > Product List, then click on the Parent Product you want to copy and then “Copy Link”.
Payment Notes
You can display payment notes for your Storefront to let your customers know payment terms and invoice information.
To change your payment notes, go to Storefront > Configure from the sidebar in your dashboard and scroll down to Local customers or Nationwide customers.
Layout
You can rearrange your products on your trade store as well as create groups for your products. You can create as many groups as you like and change the order of the groups. Here are a few examples of different product groups:
👍 Pale Ales 👊 IPAs 🤙 Lagers 🤌 Stouts | 🎯 Core Range 💎 Specials | 💥 SALE ✨ NEW 🔄 BACK IN STOCK 🔥 FRESHLY BREWED |
To configure the layout of your Storefront:
Go to Storefront > Layout & Grouping from your sidebar
Click + Group to create a group
Name the product group and then select the products you want to add to this group. You can add or remove products to this group later.
☰ You can change the order of groups and products by dragging and dropping the tiles.
Preview
You can preview your trade store to see what it would look like from your customer’s perspective. It’s even possible to preview the store from the perspective of different price tiers to check if products are being hidden/shown.
Go to Storefront > Preview from your sidebar
Use the action panel at the top of the screen to toggle the view by price tier so you can see what your storefront would look like for your different customers
