Customers who follow your Sellar Link or find you via Sellar Market will be directed to your Storefront, which showcases your brand and products. Your Storefront is a smart availability list, with live stock levels, pricing, discounts and offers, and
order, delivery and payment terms. Everything is personalised to the customer, and they can place orders directly from here.
Brand Materials
You can upload or update information like your brand logo, hero image and description from the Storefront Configure page in your Sellar dashboard.
These make up your Storefront Banner, which isn’t just displayed on your Storefront, it also appears on Sellar Market. So it will help your existing customers spot you easily and could attract new ones, too.
Logo
Recommendations:
Use an image with a 1:1 ratio
Image size of at least 200 x 200 px
Centre content including text as your image will be cropped into a circle
Upload a
.pngor.jpgfile up to 5MB.Preview how your image will appear using our logo template in Canva. Demo here.
Hero image
Recommendations:
Use a landscape image with a 16:9 ratio
Image size of at least 1920 x 1080 px
Leave 10% padding around the edge of the image
Centre content including text in a 1:1 area in the centre for the best cropping results in all views across Sellar
Upload a
.pngor.jpgfile up to 5MB.Preview how your image will appear using our hero image template in Canva. Demo here.
Description
A strong brand description helps customers quickly understand who you are, what you offer, and why they should choose you.
Tips:
Start with your story: Mention how and why your brand started - everyone loves an origin story.
Highlight what makes you unique: Is it your bold flavors, craftsmanship, sustainable practices, or premium ingredients?
Match your brand voice: Whether playful, sophisticated, or adventurous, let your tone reflect your brand personality.
Keep it concise: Aim for around 100 words - easy to read and will display well.
End with a hook: A catchy tagline or call to action encourages customers to explore your products.
Default Pricing and Delivery Notes
You can set a default Price Tier and display delivery notes for your Storefront based on whether a customer is Local (inside your Direct Delivery Areas) or Nationwide (outside your Direct Delivery Areas).
To change these settings, go to Storefront > Configure from the sidebar in your dashboard and scroll down to Local customers or Nationwide customers.
Stock Count
You can choose whether or not to display your actual stock count for products on your Storefront to customers.
Just like in your inventory, the stock counts will be colour-coded for In Stock (more than 10), Low Stock (1-10) and Sold Out (0).
You can toggle the stock count on and off from the Storefront Configure page.
Announcement banners
You can display a horizontal banner at the top of your Storefront to drive attention to things like:
A limited-time sale
Festive season operating schedule
New releases
Changes to your pricing or delivery schedule
Go to Storefront > Configure from the sidebar in your dashboard
Scroll down to the ‘Customise’ section
Toggle on the Show Announcement.
Write your message in the “Announcement” field. We would suggest keeping this to less than 10 words.
If you want to add a button for customers to click on, you can use the “Button label”. For example - “Shop Sale”.
If you use the button, you should add a URL for Sellar to know where to send the customer when they click on it.
If you want to link customers to a specific Parent Product you can do this by going to Inventory > Product List, then click on the Parent Product you want to copy and then “Copy Link”.
Payment Notes
You can display payment notes for your Storefront to let your customers know payment terms and invoice information.
To change your payment notes, go to Storefront > Configure from the sidebar in your dashboard and scroll down to Local customers or Nationwide customers.
Layout
You can rearrange your products on your trade store as well as create groups for your products. You can create as many groups as you like and change the order of the groups. Here are a few examples of different product groups:
👍 Pale Ales 👊 IPAs 🤙 Lagers 🤌 Stouts | 🎯 Core Range 💎 Specials | 💥 SALE ✨ NEW 🔄 BACK IN STOCK 🔥 FRESHLY BREWED |
To configure the layout of your Storefront:
Go to Storefront > Layout & Grouping from your sidebar
Click + Group to create a group
Name the product group and then select the products you want to add to this group. You can add or remove products to this group later.
☰ You can change the order of groups and products by dragging and dropping the tiles.
Preview
You can preview your trade store to see what it would look like from your customer’s perspective. It’s even possible to preview the store from the perspective of different price tiers to check if products are being hidden/shown.
Go to Storefront > Preview from your sidebar
Use the action panel at the top of the screen to toggle the view by price tier so you can see what your storefront would look like for your different customers
