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What is Brand Analyzer in Seller Assistant?

Detailed explanation how Brand Analyzer works in Seller Assistant

Updated yesterday

Brand Analyzer automates brand research and helps efficiently identify if the brand meets your revenue targets and other selling criteria.

How to use Brand Analyzer

  1. Go to you personal Seller Assistant account and find Brand Analyzer in the Tools section.

    Brand Analyzer in Seller Assistant

  2. Click "Analyze brand" button, choose preferred marketplace, enter the brand name, and click "Add brand" button.

  3. Brand Analyzer needs some time to finish the brand analysis. When the tool finishes the process you can open Brand details page to analyze data about the products and download result in the file. To open details, click on the brand name or the "View" button in additional actions.

    Read more in the article about the Brand Details Page

  4. Also you can launch the AI Supplier Finder tool to search for a supplier by brand directly from the Brand Analyzer. To do this, click the "Find Supplier" button and the search will start immediately.​

Brand Analyzer Integration

You can analyze brands directly from where you work. Launch the Brand Analyzer tool from the extension on Amazon Product Page, Search Page, or Storefront Page. To do this, click brand analysis icon next to brand name. You will be redirected to the tool. Click the "Add brand" button in the prefilled window and the analysis will begin.

Also you can analyze the brand from Price List Analyzer. Just click brand analysis icon next to brand name. You will be redirected to the Brand Analyzer. Click the "Add Brand" button in the prefilled window and the tracking will begin.

Analysis results

You can find following column in the exported file:

  • ASIN

  • Image

  • Link

  • Title

  • Brand

  • Category

  • Rank

  • Variation page

  • Parent ASIN

  • In Buy Box

  • Number of sellers

  • Out of stock

  • Buy Box price

  • Average Buy Box price – 30, 90, 180 days

  • Average Amazon Buy Box Share – 30, 90, 180 days

  • Average BSR – 30, 90, 180 days

  • Sales rank drops – 30, 90, 180 days

  • Price dynamics

  • Launch date

  • Rating

  • Review count

  • Estimated monthly revenue

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