Search Agent allows you to identify and track trends, brands, and products while analyzing relevant discussions across various platforms.
With Search Agent, you can:
Detect emerging trends and industry shifts.
Monitor brand reputation and consumer sentiment.
Track competitor strategies and product launches.
Receive automatic alerts when new relevant résults are found
💡 How it works: You create a Query with specific search terms and filters. Search Agent then scans selected platforms daily and notifies you of new relevant results.
Define Your Search Terms
Your query’s accuracy depends on using the right operators to refine results:
✅ Required Terms → All these words must appear in the result. Ensures highly relevant matches.
🟡 Optional Terms → At least one of these words must appear. Expands the search while maintaining relevance.
❌ Excluded Terms → Any result containing these words will be filtered out to avoid irrelevant topics.
Use case exemple :
💡 Spot innovation opportunities
Monitor evolving consumer expectations around hydration to anticipate product innovations.
👉 Outcome: Tracks discussions about functional beverages while avoiding soda and alcohol noise.
💡 Track competitor marketing efforts
Observe how Lancôme promotes its mascaras and analyze consumer feedback.
👉 Outcome: Focuses on mascara-related discussions while avoiding irrelevant topics like hair products.
💡 Identify consumer sentiment on new trends
Track discussions around popular diet-related terms to spot rising consumer interest.
👉 Outcome: Broadens the search to capture discussions on trending diet choices.
Select Countries and Platforms
Choose Your Target Market
Select the country or multiple countries relevant to your analysis. This helps refine your results to focus on discussions, trends, and reviews specific to your market.
Social media searches are always global and cannot be filtered by country.
Select the Right Platforms
Choose where you want to track conversations and insights based on your industry and goals:
Social Media → Monitor discussions, viral trends, and consumer sentiment
E-commerce & Online Retail → Analyze product reviews and consumer feedback
Physical Stores → Identify in-store trends and customer sentiment
Set Alert Frequency
Daily → Real-time alerts when new results appear.
Weekly → A summary of key insights every week.
Monthly → A long-term view of emerging trends each month
Once your query is live, Search Agent continuously runs daily searches and updates your results.