During onboarding, you'll be asked to select up to 5 competitors—but don’t worry, you can add more later!

We may suggest competitors based on overlapping keywords, but it’s important to choose businesses that truly match yours. Here’s how to do it:

✔ Look for Like-for-Like Competitors – Choose websites that offer similar products or services in the same or nearby locations.

✔ Check the Suggested List – Search, compare, and select the suggested websites/businesses that offer similar products or services in a relevant location.

✔ Add Competitors Manually – If a competitor isn’t listed, simply type or paste their website into the search bar and click "Add".

Picking the right competitors helps create a strong SEO strategy, so take your time and choose wisely!