Kit is your new AI SEO expert, working behind the scenes to improve your rankings and drive more traffic to your website.
Think of Kit as your dedicated SEO team member. They handle your SEO from strategy to implementation – but they don’t work alone. Kit collaborates with Hike’s account managers, who review and shape the strategy before any work begins. Together, they make sure you’re set up for success.
How does Kit work?
Every month, Kit follows a proven four-week cycle to steadily grow your rankings and traffic: This systematic approach ensures all essential aspects of SEO, including planning, execution, and reporting, are covered comprehensively each month.
Week-by-Week Breakdown of Kit's Four-Week Cycle
Week 1: Strategy Planning & Approval: Kit prepares an SEO task plan for the upcoming month and seeks your feedback via the Approval Centre.
Week 2: On-Site Optimization: Implements approved changes, publishes content, and drafts a blog post along with weekly Google updates for your review.
Week 3: Google Business Profile Management: Oversees the optimization of your Google Business Profile and ensures customer reviews are managed effectively.
Week 4: Reporting & Planning Ahead: Provides a detailed report covering completed tasks and performance metrics, while outlining strategies for the coming month.
Kit's Key Features
Kit offers an array of advanced capabilities designed to streamline your SEO efforts, such as:
Dedicated Setup Support: Includes a one-on-one setup call with a Hike account manager for personalized configuration of your SEO strategies and objectives.
Monthly Website Optimization: Focuses on refining up to three website pages per month, combining in-depth keyword research with high-quality content creation.
Content Creation: Produces a tailored blog post per month, utilizing comprehensive keyword research to align with high-impact search terms.
SEO Performance Reports: Delivers monthly reports that synthesize trends from Google Analytics, Search Console, and keyword rankings to guide data-informed strategies.
Google Business Profile: Business description optimization, creation of GBP posts, FAQ's, and reviews monitoring.
Citation Building: Prioritizes enhancing your local search presence using targeted citation strategies.
A key part of this process is the Approval Centre. This is where you’ll review new website copy, blog posts, and Google Business Profile updates – and where you can give feedback.
Content Creation Process
Kit prioritizes SEO-focused content creation by analyzing keyword opportunities and drafting one high-quality blog post per month, designed to align your site with the most relevant search engine trends.
In the background, Kit also handles minor technical changes – things like meta tags, headings, and image alt text. These updates don’t require your approval, as they won’t change how your site looks or feels, but they play an important role in improving your rankings.
Performance Metrics and Local SEO
Maintaining a consistent online presence is key. Kit supplies actionable monthly performance reports while also utilizing citation-building tactics to enhance your local SEO rankings.
Whenever updates or approvals are needed, Kit will email you. It’s important to keep an eye on your inbox to stay up to date and make the most of Kit’s work.
What happens over time?
Kit aims to follow the four-week cycle consistently. However, there may be times when all possible implementation work has been completed. In these cases, the Hike team will step in and review your account to ensure continued progress. While Kit handles most of the work, our team is always here to help when needed!
Some common questions answered by Kit
“Why isn’t this instant? It's AI…”
Great question. But I’m not just software — I’m your SEO team. Once your strategy is ready, a real person from the Hike team reviews it before I move on. I also need a bit of time to gather data before I recommend changes and ask for your approval. I follow the same process top SEO experts use, because it gets the best results.
“Why does this take time?”
Good SEO isn’t rushed. I work methodically, following the same process top SEO experts use. Every piece of your strategy is reviewed by a real person at Hike before I move forward. That’s how we get it right—and get results that last.