Kit is your new AI SEO expert, working behind the scenes to improve your rankings and drive more traffic to your website.
Think of Kit as your dedicated SEO team member. They handle your SEO from strategy to implementation – but they don’t work alone. Kit collaborates with Hike’s account managers, who review and shape the strategy before any work begins. Together, they make sure you’re set up for success.
How does Kit work?
Every month, Kit follows a proven four-week cycle to steadily grow your rankings and traffic:
A key part of this process is the Approval Centre. This is where you’ll review new website copy, blog posts, and Google Business Profile updates – and where you can give feedback.
In the background, Kit also handles minor technical changes – things like meta tags, headings, and image alt text. These updates don’t require your approval, as they won’t change how your site looks or feels, but they play an important role in improving your rankings.
Whenever updates or approvals are needed, Kit will email you. It’s important to keep an eye on your inbox to stay up to date and make the most of Kit’s work.
What happens over time?
Kit aims to follow the four-week cycle consistently. However, there may be times when all possible implementation work has been completed. In these cases, the Hike team will step in and review your account to ensure continued progress. While Kit handles most of the work, our team is always here to help when needed!
Some common questions answered by Kit
“Why isn’t this instant? It's AI…”
Great question. But I’m not just software — I’m your SEO team. Once your strategy is ready, a real person from the Hike team reviews it before I move on. I also need a bit of time to gather data before I recommend changes and ask for your approval. I follow the same process top SEO experts use, because it gets the best results.
“Why does this take time?”
Good SEO isn’t rushed. I work methodically, following the same process top SEO experts use. Every piece of your strategy is reviewed by a real person at Hike before I move forward. That’s how we get it right—and get results that last.