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Kit: What is the Approval Centre?

What does and doesn’t show in the Approval Center?

Updated this week

The Approval Centre is where you review and approve the changes that Kit suggests for your SEO.

Within your first few weeks, you’ll be introduced to this section. The following appears within the approval centre:

  • A 6-month blog strategy with 6 blog topic ideas. Once you approve a topic, Kit will create the blog that month.

  • A Tone of Voice Playbook, which sets the style Kit will use when writing for your business.

  • New website copy & H1 headings to improve your pages.

  • Your first monthly blog post based on the approved strategy.

The following week, if you’ve connected your Google Business Profile, you’ll also see:

  • Posts, FAQs, reviews, and business description updates ready for your approval.

After the first few weeks, you’ll regularly approve blog posts, website copy, and Google Business Profile updates, following the proven 4-week cycle.

What changes are made but do not appear in the Approval Center?

Kit may make certain changes that do not require your approval, so they won't appear in the Approval Center. These changes include:

  • Page Titles / Meta Titles

  • Meta Descriptions

  • Alt Text Descriptions

  • Google Business Profile optimizations, such as:

    • Updating the website URL

    • Setting the primary category (if not already set)

    • Adding secondary categories

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