Google Business Profile posts are short updates that appear on your Google listing — in Google Search and Google Maps.
They can include:
News or updates
Promotions or special offers
Event announcements
New products or services
Helpful tips for customers
Regularly posting on your Google Business Profile not only keeps your business active but also provides several significant advantages, such as:
Improved Visibility in Local Searches Keeping your GBP active and engaging sends positive signals to Google, indicating that your business is relevant and trustworthy. This improves your visibility in local search results, making it easier for potential customers to find you.
Increased Customer Engagement Regular posts keep your profile fresh and informative, encouraging more clicks and interactions from users who come across your profile. This engagement can translate to higher customer interest and direct inquiries.
Enhanced Foot Traffic and Inquiries For businesses with physical locations, consistent updates can draw more foot traffic. For service-oriented companies, it can increase inquiries from users searching for services like yours in their area.
Supports Your SEO Goals An active GBP complements other SEO strategies by improving how Google perceives your business. When combined with efforts like keyword optimization and backlink building, a regularly updated profile adds substantial value to your online presence.
How are Google Business Profile Posts used?
Kit suggests 4 Google Business Profile posts each month to help boost your local SEO.
Once you approve them:
The first post is published straight away.
The next three posts are scheduled to go live weekly.
How Posts Integrate into a Broader SEO Strategy
Posting on your GBP works best when part of a comprehensive SEO strategy. While GBP updates can boost local visibility, they perform even better when paired with:
Optimized website content
Strong backlink profiles
Positive online reviews Regular posts make it easier for customers to interact with your business online while helping you maintain a competitive edge in local search results.
Best Practices for Posting on Your Google Business Profile
Timely and Relevant Updates: Post content related to seasonal trends, industry news, or promotions your business is running.
Consistency is Key: Aim to post regularly—whether that’s weekly or monthly—to maintain an active and updated profile.
Visual Content: Include quality images or videos to catch users’ attention and make posts more engaging.
Clear Calls-to-Action (CTAs): Encourage users to take specific actions, like visiting your website, calling for appointments, or stopping by your location.