Once my keywords start ranking on Google, should I keep them or switch to tracking different ones?

Keep them! SEO gains can take time; dropping a keyword too soon can undo work.

It’s always helpful to keep tracking the keywords you’re ranking for, so you can see how they perform over time. If you want to track more keywords, you absolutely can.

Here’s how:

This way, you can keep tracking your current keywords and add new ones too!