Hike offers flexibility in how you deliver SEO to your clients. There isn’t a single “right” approach — you can choose the model that works best for your clients and the level of support you want to provide. Here are some of the most common options:
1. DIY SEO
Hike is designed as a do-it-yourself platform, so some clients may prefer to manage everything themselves. In this model, you simply give them access and let them work through the recommendations at their own pace. This is ideal for clients who want a cost‑effective solution and are happy to learn as they go.
2. Retainer Support
This is the traditional way of selling SEO — providing ongoing support for a set monthly fee. You could structure this retainer by:
Number of hours you’ll spend on SEO each month.
Number of web pages you’ll optimise.
A flat monthly fee for agreed deliverables.
This approach offers steady income for you and consistent results for your clients.
3. Done‑With‑You Support
Perfect for clients who want to learn but still need some guidance. In this model, you and the client work together to complete Hike’s SEO actions. This might involve:
Running one‑to‑one training sessions.
Reviewing progress together.
Providing expert advice while the client stays hands‑on.
This hybrid option helps clients build confidence and skills while still benefiting from your expertise.
4. Ad‑Hoc Support
This flexible model combines DIY with occasional expert input. The client manages most of their SEO but can request your help when needed — for example, for audits, strategy sessions, or fixing specific issues.
Which model is best?
Many businesses use a mix of these approaches — for example, starting with done‑with‑you and moving to DIY as the client gains confidence, or offering DIY with ad‑hoc support as an add‑on.
Hike’s flexibility means you can adapt your services to meet each client’s needs, whether they want to do everything themselves, work alongside you, or hand it all over.