Within the platform,, you can run up to 15 monthly competitor audits (per website).
If you want to add a new competitor so we can pull back their SEO data for you, then follow these steps:
1. Click "Competitor Analysis" under the "Strategy" tab in the top navigation
2. Click the green "Add Competitor" button and then add their URL as instructed
TIP - if you're unsure on who your SEO competitors are, take a look at your suggested competitors (based on matching keywords)!
Let us know if you've got any more questions!