When you onboard with the platform, you have the option to add up to 15 competitors. You can also add more within the platform once you're setup.
We use these competitors to provide you with information such as:
- what keywords they rank for
- what backlinks they have
- what level of traffic they get, and what channels they get their traffic from
- what blogs are driving them SEO traffic
Here's advice for choosing your competitors:
Add the websites that you see appear high in Google for terms your customers might use (e.g. if you're a plumber, add the websites that rank high for the keyword 'local plumber' or 'plumber near me' in Google).
Add the websites who are your competitors in 'real-life'. Are there competitors who you directly compete with? Then add those, but it's better if they also rank well in SEO already.
Add websites who you know have a good content strategy already. Are there competitor websites who have a great blog, that you want to emulate/improve upon? Then add those too.