The suggestions you see under the filter 'Longtail' refer to the title ideas we have generated through Google.
We take your topic keyword, and we then look at what questions/blog title ideas are being asked in Google by your customers.
These titles are great, because you know that these are the questions that your potential customers are actually searching for in Google.
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Rank for these and you'll be driving targeted and specific traffic around your niche - win!