When you onboard with the platform you have the option to run up to 6 competitor audits per month. You can also add more within the platform once you're setup.
We use these competitors to provide you with information such as:
- What keywords they rank for
Great for spying on your competitors keyword strategy and applying this learning to your own website.
- What Backlinks they have
Reviewing competitor backlinks is a great way to identify new backlink opportunities for your own website.
- What level of traffic they get, and what channels they get their traffic from
Great for spying on what channels work really for your competition... do they use PPC a lot? Do they run referral schemes? What countries do they get traffic from?
- What blogs are driving them SEO traffic
We use this to power the blog title recommendations we give you.