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Where do the competition stats come from? Are they accurate?
Where do the competition stats come from? Are they accurate?

We source the stats within our competition tool from SimilarWeb

Updated over a year ago

When you check out the competition section within the platform you will see a variety of stats and data about each competitor, including:
 - Total traffic stats
 - Channel stats
 - Ranking keywords

Only the competitor itself will know the top two metrics exactly, as only these guys have access to their own analytics data.
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However, there is a tool called SimilarWeb which is fantastic at estimating these metrics for all websites. 

Usually an enterprise-level tool (used by clients like eBay and Google!) we are giving our users access to their data!
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So, it's the very best source you can get when it comes to competitor data.

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