When you add a competitor into the platform, the data doesn't automatically refresh. Competitor data, such as backlink data and rankings, is updated on a pre-set monthly schedule. This means the displayed data might not always represent the current state. To update the data for an existing competitor, follow the steps below for manual refresh options:
1. Head over to the Competitor Analysis section (click on strategy in the navigation bar, then click into competitor analysis)
2. When you're there, you can click on the drop-down menu to select the competitor you wish to refresh.
3. Click on the refresh data button (this is the square, green button in the top right - it'll tell you the last audit date next to it.)
This will then rerun the data and send you back to the latest report for that website.