When you add a competitor into the platform the data doesn't automatically refresh.
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However, you have 15 credits every month that you can use to refresh the competition data (or use to add new competitors).
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To update the data for an existing competitor all you need to do is follow the steps below:

1. Head over to the Competitor Analysis section (click on strategy in the navigation bar, then click into competitor analysis)

2. When you're there, you can click on the drop-down menu to select the competitor you wish to refresh.

3. Click on the refresh data button (this is the square, green button in the top right - it'll tell you the last audit date next to it.)

This will then rerun the data and send you back to the latest report for that website.