This is a great question, and the answer below is why we decided to build the platform - because it solves a problem that the existing SEO tools don't. 

Existing SEO tools (like Moz, SEMrush, SERanking, etc...) are great when you've already built an SEO strategy or know how to do SEO already. 

They'll provide you with data to improve your campaigns. We call these data-based solutions.
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If you're experienced with SEO, you can grab this data and interpret it into actions for your website. 

But where they don't help - and is where the platform fills the gap - is before this point; what if you aren't an expert in SEO and you don't know what to do with all the data?

This is a problem lots of webmasters, small businesses and even non-SEO agencies have. 

They don't have the SEO experience to apply this data in an actionable way, so they don't achieve the results from SEO that they want.

The platform does the opposite; you build a strategy with the platform, it tells you exactly how to implement it on your website and it tracks your ongoing performance.

We call the platform an instruction-based solution. It tells you exactly what you need to do, so you don't have to be an SEO expert.

It's perfect if you're new to the SEO game (business owner, in-house team member or agency-side) as it'll teach you the SEO ways.
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Think of the platform as your personal SEO coach :)