When assigning keywords to your pages, you may be wondering which keywords are suitable for the ‘Contact Us’ page, or whether you need to optimise this page for keywords at all.
We generally recommend that you don’t optimise your ‘Contact Us’ page for keywords.
There are a couple of key reasons that we recommend this:
The intent behind people searching for these specific keywords may not align with the content or purpose of a contact page.
There may be other pages, such as the product, service or landing pages that are more suitable for keyword optimisation. If you start optimising your contact page for these keywords, Google may get confused on which page to rank. The last thing you want is for your Contact Us page to be competing against your other pages for the top spots in Google.