If you’ve realised that one of your keywords is ranking on a different page to the one you want it to, it’s first important to understand why this has happened.
So, why might a keyword be ranking on the wrong page?
The wrong page is too optimised for this keyword. In other words, a lot of the copy, headings and meta data on this page include the keyword.
The page you want to rank for this keyword isn’t well optimised, meaning you haven’t got the keyword in the copy, headings or meta data.
How to make your keyword rank for the right page?
Once you’ve understood why the wrong page is ranking, there are a few actions you can take to rectify this.
Make use of internal linking. Use your keyword as anchor text and make sure it’s linking to the page you want to rank. This will show Google which page is most related to this keyword.
Make sure you optimise for your keyword on the page you want to rank. Include your keyword in the headings, meta data and copy.
De-optimise the wrong page. If you can see the keyword in the copy, meta data and headings on a page that shouldn’t be ranking, try taking it out!
Do you have very similar keywords assigned to different pages in your sitemap? You should try to avoid this. Google might see these 2 keywords as the same keyword and be unsure which page to rank.