When it comes to SEO, high-quality content is one of the most important factors used to determine your position on the Search Engine Results Page.
So, why is this?
Simply put, Google wants to give users the best experience possible. This means making sure that users are likely to find high-quality and relevant content as soon as possible!
In order to do this, Google introduced E-A-T.
E-A-T is a set of principles and guidelines to help Google assess the quality of webpages, especially those dealing with sensitive topics.
E-A-T stands for:
E - The expertise of the content creator.
A - The authoritativeness of the website, the content and the writer.
T - The trustworthiness of the website, the content and the writer.
While E-A-T is not a specific algorithm update, it’s important to optimise for it, as it tends to influence a lot of Google’s core updates!
Here are some tips to help you optimise for E-A-T:
Expertise: Demonstrate your expertise by providing accurate, well-researched and authoritative content. Using reliable sources and showcasing the qualifications of authors can help here.
Authoritativeness: Build authority by attracting and building high-quality backlinks, mentions and positive reviews from reputable websites and users.
Trustworthiness: Create content users can trust. Don’t be misleading or deceptive.
User Experience: Focus on delivering an excellent user experience. Make content easy to understand, navigate and read. Always prioritise user satisfaction.