Google Map Pack is a feature that appears in Google search results when users search for local businesses or services. It displays a series of business listings that are relevant to the search query, along with their location on a map.

Map Pack is designed to help users find local businesses quickly and easily without browsing multiple web pages.

This is a different feature from Google Maps, which is a web-based mapping service that allows users to view maps, obtain driving directions, and search for points of interest.

One of the key differences between the two is that Google Maps is a standalone application, while Map Pack is integrated into Google search results.

While Google Maps allows users to search for businesses, it provides a different level of detailed information than Map Pack. Map Pack listings include business hours, reviews, photos, and more.

In the 'Local' section of the platform, you'll see 'Rankings,' where you can see the data for Google Maps and Google Map Pack rankings.

The Map Pack reflects the top three searches. For example, if you searched 'hair salon, London', the top three results shown are the Map Pack results.

The Map Pack ranking results can vary from the Google Map rankings, which will show a selection of the closest results, whereas Map Pack will show the top three ranking results.

The best way to improve your Google Maps and Google Map pack rankings is to work through your Local Actions.

Please reach out to Support if you have further questions!