So, how can you take advantage of internal linking? Ensuring each page has at least 1-2 internal links to relevant pages on the website is the best starting point. Utilizing anchor text is also important - you want to ensure the keywords used to link to different pages accurately describe what the user can expect to find when they click on it.

When structuring your content with internal links, the key is to make sure that it’s easy to understand and that it won’t confuse users about the website’s structure. Generally, as soon as you think a visitor may have trouble understanding the website’s makeup, review the internal links to ensure you’ve optimized them appropriately.