Improving bounce rate involves a few strategies. Firstly, ensure your website is mobile-friendly. More people are using mobile devices to access the web, so it's crucial that your site performs well on these devices. You can use tools like the Google mobile friendly testing tool to check this.

Secondly, make sure your content is relevant and engaging. This can be achieved by regularly updating your website with fresh content that is relevant to your keywords. The content should be well-structured and easy to read, with clear headings and subheadings.

Another strategy is to improve your website's load speed. A slow-loading website can cause visitors to leave, increasing your bounce rate. You can use tools like Google Search Console to track your site's performance and identify any issues that might be slowing it down.

Lastly, consider the user experience on your website. Is it easy to navigate? Are there clear calls to action? Improving the user experience can encourage visitors to stay on your site longer, reducing your bounce rate.