What is on-site SEO?

On-site SEO refers to the practices and techniques used to optimize a website's content and structure to improve its search engine ranking and visibility. The method of optimizing on-site content involves several factors, which include optimizing page titles, meta descriptions, header tags, keyword usage, linking, and other elements that the web administrator has direct control over.

Why is on-site SEO important?

On-site SEO is important because it assists search engines in understanding the content and structure of a website, which can lead to improved search engine visibility, higher search engine rankings, and ultimately more organic traffic. By optimizing on-site website elements, the page content will be more relevant and valuable to firstly - the target audience, and secondly, the search engines. This can help attract more qualified traffic to the site and improve the user experience, which can lead to higher engagement and increased conversions. On-site SEO can be split into two main categories - content & keywords and other non-keyword on-site factors.