URL structure is important for several reasons.

Firstly, a well-structured URL provides both users and search engines with a clear indication of what the destination webpage will be about. This improves user experience and makes it easier for search engines to index the page.

Secondly, a clean and well-structured URL can contribute to a page's SEO. Search engines appreciate URLs that are easy to crawl and index. Having relevant keywords in the URL can also help improve your page's ranking for those keywords.

Lastly, a well-structured URL can increase your website's click-through rate. URLs are often displayed in search results, and if your URL clearly indicates the content of the page, users are more likely to click on it.