Being invited to write blog articles on someone else’s blog or having your article published on a website with you as the author is called guest posting. It’s a fantastic strategy to acquire backlinks and build up your profile as an authority & expert in your industry or niche.

Many websites have guest blogging opportunities where you can submit your articles to be reviewed and if approved, published on the website. If within the policies of that website, one or two backlinks might be allowed as well, providing opportunities to build authority on your website.

Before deciding whether a guest post opportunity would be worthwhile, always check the Domain Authority of the domain and how well the website is ranking for industry and topic keywords that relate to your website.

Doing a topic gap analysis, which means looking at which topics that website has or hasn’t covered yet in their content, will allow you to strategically approach them with content that they would find valuable and would help them improve their search engine rankings as well.

When you approach these guest post opportunities with a data-focused approach, presenting relevant topics that haven’t been published yet and targeting keywords with a decent search volume, then there is a high chance that you’ll be featured and can gain quality backlinks from that site.