On-site and off-site SEO are two different aspects of search engine optimization.
On-site SEO refers to the process of optimizing elements on your own website to improve its visibility and rank higher in search engine results. This includes things like optimizing your page titles, meta descriptions, and content, ensuring your website has a clear and easy-to-navigate structure, using appropriate keywords, and making sure your website is mobile-friendly.
Off-site SEO, on the other hand, refers to actions taken outside of your own website to impact your rankings within search engine results pages. This primarily involves building high-quality inbound links (also known as backlinks) from other websites, which signal to search engines that your site is a valuable resource worth linking to. Off-site SEO also includes things like social media marketing and guest blogging.
In the context of local SEO, off-site factors also include local citations and your Google Business Profile listing. These elements are crucial for ranking at the top of Google in a specific location.
Both on-site and off-site SEO are important for improving your website's visibility and driving more traffic to your site.