Google Business Profile is a free tool that allows businesses to create, maintain, and optimise their online presence across various Google products, including Search and Maps.

Small businesses may increase their visibility in local search results and make it simpler for customers to find and engage with them online by providing important information such as address, phone number, website, and hours of operation. They can also use the platform to promote their products and services, respond to consumer reviews, provide updates, and receive up-to-date information about client interactions.

By creating a Google Business account, small businesses may have access to, customise, manage, and enhance their Google Business profile. Focusing on customer involvement by responding to reviews, answering questions, and resolving problems is important to get the most out of this tool.

Small businesses can also utilise their profile to promote their distinctive characteristics, goods, and services, and use the insights and data offered to optimise marketing efforts and make educated decisions. By using Google Business, it will help improve their local SEO and raise their exposure in search results and on Google Maps by giving accurate information, employing relevant keywords, and promoting user reviews.