Citations, also called directories, are important for establishing your presence as a business on Google. Citations should include your company name, address, and phone (NAP) information. You should add citations on other websites and apps like Yelp and Yellow Pages. Having more citations ensures that potential customers can find you and verify your business information. They are also known for helping your local SEO!
The platform will populate citation opportunities for your Google Business Listing under 'Local' - 'Directories'. All of our citation data is pulled from an external tool, Bright Local.
We recommend creating citations from these opportunities.