Why am I ranking for Google Maps and not Map Pack?
When it comes to increasing visibility on online searches, Google Maps and Map Pack are two of the most important factors for success. While both work in different ways to improve your ranking on Google search results, understanding the difference between them is key to creating a successful search engine optimization (SEO) strategy.
What is Google Maps?
Google Maps is Google’s mapping platform, which allows users to search for places and businesses by name, view maps, and receive directions to and from places. Google Maps also includes reviews and ratings of places from other people, allowing you to find the best places to visit.
What is Map Pack?
Map Pack is a feature of Google Search, and it appears in the search results when a user searches for a specific place. It gives the user a list of the closest businesses or places relevant to the search query, including their name, address, and rating. This makes it easier for users to find what they are looking for without needing to click through to Google Maps.
How do I Rank for Both?
Google Maps and Map Pack are two distinct entities, and if you want to be successful in both you will need to focus on different aspects for each. To rank for Google Maps you need to focus on local SEO, including optimizing your website with local keywords, building local links and setting up a Google My Business page. To rank highly for Map Pack, you will need to focus on quality reviews and a complete Google My Business page.
In Summary
Google Maps and Map Pack are two of the most important factors for improving your ranking on Google search results. Google Maps is a mapping platform that allows people to search and review places, while Map Pack is a feature of Google Search that shows up in the search results. To rank highly for both, you will need to focus on different aspects, such as local SEO for Google Maps, and quality reviews and a complete Google My Business page for Map Pack.