The platform has ways to help with international SEO.

You can choose one country you want to target within your website settings. This is because each country's keyword data differs, so you cannot select Global or larger areas (e.g., Europe). We suggest picking the primary country you wish to target as the country to choose your keyword data from.

However, suppose you have multiple subdomains, which is quite common regarding international SEO. In that case, you can add these subdomains to the platform, select the target country, and have your SEO strategy for each. Please note that a subdomain is classed as a separate website, and the platform charges per website per month.

Also, when you try to optimise for one country, you should naturally increase the website rankings for the other nearby countries. An example of this is neighbouring countries such as USA and Canada.