Image SEO involves enhancing the visibility and relevance of images on a website to improve their ranking in search engine results. This process contributes to improved visibility in search engine results.

Image SEO is essential to onsite SEO because search engines like Google increasingly consider image quality and relevance when determining how to rank web pages. Properly optimised images enhance user experience and accessibility, thereby potentially boosting your website’s rank in search engine results.

To properly optimise images for a website, it's vital to focus in on a few essential technical aspects. Keeping images optimized is imperative in ensuring that images are not only of high quality but also web-friendly, fostering an efficient and engaging user experience by maintaining swift page load times and visual appeal.