Internal links help search engines understand the structure and hierarchy of a website. When you link from one page to another, you're indicating to Google the importance and relevance of the page being linked to. This can improve the indexing of your content and ranking position in Google.

Internal links make it easier for users to navigate your website. They provide a clear path to related or relevant content, allowing visitors to explore your site more effectively. A well-structured internal linking system can also keep users engaged.

Internal links help users discover more of your content. By guiding them from one page to another, you can showcase a wider range of information, products, or services. This can increase the chances of users finding content that is relevant and interesting to them.

Internal links allow you to distribute "link equity" or authority within your website. When one page links to another, it passes a portion of its SEO value to the linked page. This can help boost the visibility and ranking of important pages on your site.