Domain Authority (DA) is a metric that provides an estimate of a website's ability to rank in search engine results. It's based on a variety of factors, including the quantity, quality and relevance of backlinks.

If you've noticed a drop in your domain authority, several factors could be contributing to this decline.

Algorithm Updates: Search engines like Google regularly update their algorithms, which can result in changes to how they evaluate websites and assign authority. If a major algorithm update occurred, it could impact your DA.

Loss of Quality Backlinks: If websites that were linking to your domain lose credibility or authority, or if those links are removed or become inactive, it can negatively affect your DA.

High Volume of Low-Quality Backlinks: Having a large number of low-quality or spammy backlinks can hurt your DA. Search engines are becoming increasingly sophisticated in identifying and penalizing such links.

Content Quality and Relevance: If the content on your website has become less relevant or of lower quality, it may not attract as many quality backlinks, and this can affect your DA.

Technical SEO Issues: Issues with your website's technical SEO, such as slow page load times, broken links, or poor mobile optimization, can lead to a drop in DA.

Backlink Healthcheck:

Head to the ‘Backlinks’ section of the platform and click on ‘Backlink Healcheck’. From here, you’ll be able to evaluate the quality of your existing backlinks and disavow any low-quality or spammy links.

Improve Content Quality:

Create high-quality, relevant, and engaging content that can attract natural backlinks.

Monitor Algorithm Updates:

Stay informed about search engine algorithm updates and adjust your SEO strategy accordingly.

Build High-Quality Backlinks:

Focus on acquiring quality backlinks from reputable sources. You can find backlink opportunities by heading to ‘Backlinks’ and then clicking ‘Backlink Opportunities’.