Acquiring new backlinks from high-quality, relevant websites is a great way to improve your domain authority. This metric plays an important role in determining your website's search engine ranking, making it a crucial element in any SEO campaign.
Within the platform, there are a couple of ways for you to find backlink opportunities and begin increasing your domain authority!
Competitor Opportunities:
A great way to find relevant and high-quality backlinks, is by taking a look at the backlinks your competitors have.
Within the platform, head to ‘Backlinks’ then to ‘Backlink Opportunities’ and click on ‘Competitor Opportunities’.
Here, you’ll find the different websites that are linking to your competitors.
Note: To get started, ensure you've added relevant competitors into the keyword research section.
What to look for in competitor backlink opportunities?
Keep an eye on the number in the top-right corner of each competitor opportunity; it signifies the domain authority, rated on a scale of 1 to 10. The higher, the better.
If you find a website linking to multiple competitors, it’s a good indicator that they’d be interested in linking to you as well!
Once you’ve found a website that has a good domain authority and is linking to your competitors, it’s time to outreach and get a new backlink. This will involve getting in contact with the website and agreeing on terms and pricing.