Optimizing for local keywords that suit your target area can significantly help your website's SEO or how well you appear in online searches.

When people around your target area search online, they usually want to find businesses nearby. Google helps with this by checking websites to see where they are targeting. So, putting local keywords in your metadata and copy helps Google know where you are targeting. This can make your website appear higher in search results when people search for these keywords.

We recommend targeting around 10-15 keywords for your Google Business Profile, specifically focusing on umbrella-term keywords that describe your business, as well as key service page keywords.