If you're looking to build backlinks, your competitors can be a great source of opportunities for you to take advantage of. Here's a step-by-step guide on how to use the Backlink Opportunities feature.
Navigate to Backlink Opportunities. If you've added any competitors into the platform, their backlinks will show up here.
You'll need to review each backlink opportunity to ensure it's right for your website. There are a few things you'll need to look out for.
Domain Authority: The higher the domain authority, the more of an effect the backlink will have on your SEO.
Relevance: Identify how relevant the website is to your industry. The more relevant, the better.
Spam: Some backlinks may come from spammy websites, so be sure to check that the page you're reviewing looks like it's made for human use.
Once you've found a website that has a high domain authority, is relevant to your industry, and not spammy - it's time to get in contact. Some sites will have contact details provided, while you will need to seek out contact details for others. If details aren't provided, check to see if the website has a "Contact Us" page.
Contact the backlink provider to understand details around pricing and requirements. For instance, if you've identified a blog as a backlink opportunity, you will need to enquire about their pricing and guest post guidelines.
Once you've followed these requirements, and paid for the backlink, you should receive a backlink on your website! This may take some time to be discovered by the platform or by Google, so this may not show up in your backlinks for some time.