When creating anchor text, below are a few best practices to follow:

Concise Anchor Text: Keeping anchor text concise is important when hyperlinking because it keeps link labels clear, direct, and user-friendly. Using brief and to-the-point anchor text allows visitors to quickly understand the content they will find when they click on a link. It's essential to communicate the link's purpose efficiently without unnecessary words, reducing the risk of confusion and enhancing the overall user experience.

High Relevance to Target Page: Ensuring that your anchor text is highly relevant to the content on the target page is crucial for providing users with a seamless and informative browsing experience. When anchor text aligns with the topic of the linked page, it helps users know what to expect, builds trust, and encourages them to click. Additionally, search engines use relevance to determine the quality and authority of a page, which can influence search rankings.

Anchor Text Frequency: Balancing the frequency of anchor text within your content is another key best practice. Overusing the same anchor text, especially if it's an exact match keyword, can be seen as manipulative by search engines and may lead to penalties. Instead, it's advisable to use anchor text naturally and diversify it, making sure it complements the context of the content and maintains a good user experience.

Diversify Anchor Text Types: To improve both SEO and user experience, diversifying the types of anchor text used in your content is essential. Avoid relying solely on exact match keywords and consider using different anchor text types, such as partial match, brand names, generic terms, and image-based anchors. This approach not only appears more natural to both users and search engines but also broadens the scope of information you can convey through your links, making your content more accessible and informative.