Domain Authority is best used in context and not as an absolute measurement of authority. It’s most useful when comparing your own website to your competitors in the same niche or industry so you can see how much DA you have in relation to them.

Having less DA than your competitors simply means that it may be harder to rank for keywords that your competitors are ranking for. However, having a higher DA than your competitors indicates that it could be a lot easier to gain visibility over your competitors in the SERPs.

Brand new websites with domains that have no previous histories start out with a DA of one out of ten. By securing high-quality and authoritative backlinks, this score can start to increase over time.

DA scores between four and five are generally considered average. Scores between five and six are good, and a DA above six is considered excellent. Remember, the score is calculated using a logarithmic scale, which means it’s much harder to go from five to six than from two to three, for example.

Ultimately, remember it’s not the absolute score that matters - it’s the context and how your DA relates to your competitors that matters!