There’s no quick or easy way to boost your domain authority. It takes consistent effort, patience, and finding the right link opportunities. It’s never about just the number of links; it’s the quality of the links that are secured that matters. Below are some general tips on best practices to increase your domain authority:

DA is not something you build quickly, but rather through making sure that the links you get are of high quality and relevance and have credibility in your industry. Of course, the more quality links you receive, the better, but always focus on quality first.

Before attempting to secure a backlink from a website, make sure to do a proper analysis of the domain to make sure it’s a trustworthy and authoritative source to link from. Look at the domain authority, the industry it’s in, the quality of the content, social media activity, traffic, and other indicators that give confidence in the quality of the website.

Analyzing your existing backlink profile is also important to flag up any suspicious or low-quality backlinks that would be better removed than associated with them. If removal is not possible, then disavowing that link or domain can be an option as a last resort.

Creating high-quality content that adds value to the target audience and is worth linking to automatically creates a strong foundation to encourage visitors to link to that page or website. This generates additional backlinks from real sources that can build domain authority naturally over time.

To get an idea of what the quality standards for content are, have a look at your competitor’s content. How in-depth do they go? What points within that topic do they cover?

Domain Authority should be used to measure your authority or ranking strength in relation to your competitors. Just because you have a DA of two doesn’t mean it’s bad - your competitors could have DA scores of less than two, which means your domain authority is quite good in comparison. Always view DA in context!

Spotting websites that overlap with backlinks to multiple competitors is a clue that this could be an easier opportunity to link from, as it has linked to multiple websites in the same industry or niche. You can utilize the ‘Competitor Opportunities’ section of the platform to identify these websites.

Another way to identify opportunities to gain backlinks is through the ‘Journalist Outreach’ section of the platform. This uses the ‘Help A Reporter Out’ (HARO) system to showcase requests from journalists who require something to write their articles. They could be looking for an opinion, data, an idea, or something else. If you can provide what they’re after, they can reward you with a backlink in the article they create - so reach out!