Link equity can be seen as the reputation and influence your website gains through backlinks from other sites. These links act like upvotes, boosting your site's credibility in the eyes of search engines. By grasping how link equity flows through the internet, you gain insight into enhancing your site's visibility and ranking potential.

The more quality backlinks you have, the higher your link equity will be. This means search engines like Google will view your site as more authoritative and trustworthy.

Assessing authority is one of the key factors that influence link equity. Websites with high authority passing links to yours can significantly boost your own authority and credibility. On the other hand, low-quality or spammy backlinks can harm your link equity and SEO efforts. There are two popular metrics for measuring authority: Domain Authority and Page Authority.

Evaluating relevance is equally important. Backlinks from websites related to your industry or niche are more valuable than those from unrelated sites. Search engines analyze these connections to determine how relevant and reliable your content is, impacting your overall SEO performance significantly.