Optimizing your website's internal linking structure can boost link equity. By strategically placing links to important pages, you can distribute link juice effectively, helping search engines understand the significance of various pages on your site. For instance, if you have a blog post with valuable content, link it from other related posts or even from your homepage.

Another way to enhance link equity is to earn backlinks from reputable websites within your industry. When high-quality sites link back to yours, they pass on their authority and credibility, improving your site's ranking potential. Encourage natural backlinks by creating shareable content that others find valuable enough to reference in their own articles or posts.

Utilize anchor text wisely when internally linking between pages on your website. Opt for descriptive phrases rather than generic terms like "click here." This not only improves user experience but also provides search engines with context about the linked page's content. Regularly audit and update broken links on your site to maintain a seamless navigation experience for visitors and ensure optimal distribution of link equity.

Implementing a clear hierarchy through categories and subcategories can help organize your site's structure efficiently while enhancing link equity flow throughout different sections. By grouping related content together logically, you create pathways for both users and search engine crawlers to navigate easily between interconnected topics.