Who are we?
Serenade creates collectible physical items that unlock chart eligible music and bonus content. We call these products Smart Formats.
These can be bought, collected and claimed by fans and help artists build on relationships, offer fans something special and boost album sales.
Digital music and content can be claimed by fans through physical merchandise like wristbands, patches, and lanyards, to give them the ultimate physical-digital experience.
We take pride in being:
Valuable for fans
Fans form a perpetual bond with their favourite artists, through ownership of limited edition musical releases acting as the key to a lasting creative and emotional connection. These releases come with all kinds of bonus content from artist voice notes, to live footage, to unreleased tracks, bringing fans closer to the artist and the work they love they most.
Easy for artists
Artists order simple, low-cost physical items to 'carry' the digital experience and sell them wherever their fans already are. This can be at show merch desks, pop ups, in-stores or online D2C stores as examples. Artists can update their product with new content or material whenever they want, making their Digital Pressing a living product that evolves alongside an album campaign.
How does it work?
Purchase your favourite artist's Smart Format
Tap your phone to the product
Sign-In or Sign-Up
Access downloadable and streamable audio and bonus content through your Serenade profile.
It's as simple as that.
How do I get involved?
Are you an artist or part of an artist team?
If you’re planning an upcoming release, looking to monetise your existing catalogue or just want to start experimenting with this new format, get in touch with the Serenade team and we'll work with you on creating an exciting, new format to delight your fans.
Are you part of the music industry?
Industry collaboration is a defining characteristic of our business. So whatever boat you’re in, from label to publisher to promoter, please get in contact to see how we might be able to work together.
For more specific information on how we work with different rights holders, please navigate to the For Industry section of our FAQs.