Who are we?
Serenade is the superfan marketplace for collectible digital music.
On Serenade, artists and their teams create limited edition Digital Pressings of their albums, EPs and singles for collection by fans who curate, display and listen to their releases, all within a vibrant music universe that their direct support helps sustain.
These Digital Pressings can be embedded in simple, physical merchandise like wristbands, patches, and lanyards, to give your fans the ultimate physical-digital experience.
We take pride in being:
Valuable for fans
Fans form a perpetual bond with their favourite artists, through ownership of limited edition musical releases acting as the key to a lasting creative and emotional connection. These releases come with all kinds of bonus content from artist voice notes, to live footage, to unreleased tracks, bringing fans closer to the artist and the work they love they most.
Easy for artists
Artists order a simple, low-cost physical item to 'carry' the digital experience and sell it wherever their fans already are. Artists can update their product with new content or material whenever they want, making their Digital Pressing a living product that evolves alongside an album campaign.
Why do we exist?
At Serenade, we believe that owning music enriches the lives of fans and the artists they support.
Through digital ownership, we’re bringing artists and fans together to translate the best parts of life - passion, creativity and authenticity - into a more sustainable and rich music ecosystem for all
How does it work?
Purchase your favourite artist's Smart Format
Tap your phone to the product
Sign-In or Sign-Up
Access downloadable audio and bonus content through your Serenade profile.
It's as simple as that.
How do I get involved?
Are you an artist?
If you’re planning an upcoming release, looking to monetise your existing catalogue or just want to start experimenting with this new format, get in touch with the Serenade team and we'll work with you on creating an exciting, new format to delight your fans.
Are you part of the music industry?
Industry collaboration is a defining characteristic of our business. So whatever boat you’re in, from label to publisher to promoter, please get in contact to see how we might be able to work together.
For more specific information on how we work with different rights holders, please navigate to the For Industry section of our FAQs.