Who are we?
Serenade is the superfan marketplace for collectible digital music.
On Serenade, artists and their teams create limited edition Digital Pressings of their albums, EPs and singles for collection by fans who curate, display and listen to their releases, all within a vibrant music universe that their direct support helps sustain.
We take pride in being:
Valuable for fans
Fans form a perpetual bond with their favourite artists, through ownership of limited edition musical releases acting as the key to a lasting creative and emotional connection.
Fair for artists
Artists receive 70% of each sale, meaning artists have the financial backing to make more of the music you love.
Sustainable for the environment
1.3 million Digital Pressings has an equivalent carbon footprint to one 12” vinyl. To drive that home even further, the creation of one Digital Pressing has an equivalent carbon footprint to 1/50th of a Tweet.
Why do we exist?
At Serenade, we believe that owning music enriches the lives of fans and the artists they support.
Through digital ownership, we’re bringing artists and fans together to translate the best parts of life - passion, creativity and authenticity - into a more sustainable and rich music ecosystem for all
How does it work?
Find an artist you love
Purchase their latest Digital Pressing & view in your Serenade profile
Access downloadable audio and bonus content, and see your name listed on the record
It's as simple as that.
How do I get involved?
Are you a fan?
If you’re looking for a better way to support your favourite artists, dive deeper into their releases and connect more meaningfully with them and their community, create a profile now and start collecting! Visit the homepage for new and exciting releases or navigate to the our Releases page to see all of the previous and upcoming Digital Pressings.
If you’d like to keep up to date with our upcoming releases, follow us on our socials or join our Discord.
For exclusive opportunities and access to the Serenade collector community, sign up to the Collector’s Club and start collecting music online.
Are you an artist?
If you’re planning an upcoming release, looking to monetise your existing catalogue or just want to start experimenting with this new format, submit your application to become a Serenade artist now.
For more information on artist applications and tips for success, please read our article How do I sign up as an artist?, or better yet - reach out to an existing Serenade artist to learn more about the process and platform.
Are you part of the music industry?
Industry collaboration is a defining characteristic of our business. So whatever boat you’re in, from label to publisher to promoter, please get in contact to see how we might be able to work together.
For more specific information on how we work with different rights holders, please navigate to the For Industry section of our FAQs.