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Bonus Content and Chart Eligibility
Bonus Content and Chart Eligibility

This article discusses the interplay between the Digital Pressing's bonus content section and chart eligibility

M
Written by Max Shand
Updated over 3 months ago

What's Bonus Content?

Bonus content is extra treasures that fans who buy your Digital Pressings are able to ‘unlock’ with purchase.

Rewards give you a never-before-experienced freedom to craft a packaged, multimedia narrative that encapsulates the feeling/message/themes/stories behind your release.

What can I include as bonus content in my Digital Pressing?

If you’re not interested in chart accreditation for your release, you’re free to include anything you like as bonus content as long as it complies with Serenade’s file type and size restrictions. You can find these both in our intuitive upload flow, as well as in our article How do I create Digital Pressings?

We suggest combining 2-3 content types for a simple but more active and participatory experience of your music.

How does chart accreditation affect the types of bonus content I can include?

Serenade works closely with the chart bodies in the UK, Ireland, Australia and New Zealand to offer chart eligible Digital Pressings.

We’re actively working to develop standards that respect each organisation’s eligibility criteria.

Find below a list of bonus material that generally respects the chart rules of the territories we currently serve.

PLEASE NOTE:

The following information should only be used as a guide, and all releases should be checked by your local chart body for eligibility.

Singles

If you're releasing a single or single bundle (ie. EP), you are NOT allowed any bonus material or unlockable rewards if you'd like to be accredited in the UK or Ireland.

For more info, please refer to the OCCs single rules HERE.

For releases in Australia and New Zealand, simple descriptive material is allowed within reason.

Albums

To give you an idea of what (likely) is and (definitely) isn't eligible across all geographies (UK, Ire, Aus & NZ), refer to the table below.

Eligible

Grey Area

Not Eligible

Voice notes relating to the album/song (descriptive material)

Access to a gated area in a Discord for all NFT holders

Access to a listening party

Original artwork

Free NFT (related to the album, i.e. an extra song)

Access to a Zoom call with the artist

Liner notes

Free NFT (related to the album, i.e. an alternate artwork)

Personalised message from the artist

Original lyric notes/sheet

Retailer giveaway

Meet & Greet to upcoming show

Inner sleeve photos

Free NFTs (unrelated to the album, e.g. archival concert photos/footage)

Ticket to an upcoming show

Photos related to the album’s tour

Lifetime ticket to all future shows

Footage from inside the studio while recording the album

Personalised video message

Demos

Personalised text messages

Song download

Exclusive merchandise

Music video

Chance to win XYZ experience

Outtakes from the music video

Chance to win XYZ content

iPhone background to display an NFT

Chance to win a signed version of the NFT

Live/acoustic recording of the track

Personalised performance of the song

Album booklet

Personalised poem

Stems

Merchandise discount code

Camera Roll pictures

Ticket discount code

First XYZ # get a signed copy

A good rule of thumb is: if this piece of content helps tell a deeper story about the music and doesn’t have a clear market value, it’s likely to be eligible.

At what point does a Serenade Digital Pressing sale count towards the charts.

Basically, it’s just like any other music format. The charts only count sales once they’ve been fulfilled. Traditionally, this meant the delivery of a physical asset or the active download of a digital one. With Digital Pressings, the purchase is considered fulfilled once the full Digital Pressing experience has been unlocked on the release day.

Our products can be sold on Pre-Order, with all sales counting towards your week 1 numbers in the same way as it does with traditional physical merch.

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