Unlike traditional music formats, you benefit from the ongoing engagement with your Digital Pressings by fans over time, as you increase the secondary market value of the product.
In order to see the real, lasting value of this new format, successful projects continue to drive new fans to their Pressing, with the deeper narrative and closer connection it provides being the perfect conversion point for an interested consumer to become an engaged collector.
Below are our best practices for organically growing that audience;
Speak to fans
The great promise of Web3 technology is the increased visibility and access to an artists’ top fans. Use this increased access to not only feedback on future releases but also to continue adding value to your collectors well beyond the initial point of sale.
Consider the following;
Link your Serenade profile from your social channels and Linktree
Explore your Owner’s module
Create a database of their emails or socials handles (found through their Serenade profile)
Thank them with a personalised message or access to an exclusive opportunity like a merch discount, pre-sale tickets to a show or the opportunity to connect more personally
Once a release is sold out, encourage fans to purchase available editions on Opensea if they still want to support you
Before upcoming releases or even other career milestones, invite them for early or exclusive access as a small token of support
Make connections
Don’t just build connections with your existing fans… there are a wealth of avid collectors and inspiring artists out there looking for exciting new projects.
Show up to Twitter Spaces from other artists, watch how they are utilising web3 technology more broadly, and better yet, become a collector of another artist's Digital Pressing before launching your own.
To get you started, here’s a list of artists who are actively involved in the Web3 ecosystem:
Collect other artists' work
A great place to start when building your collectors community is amongst other musicians releasing Digital Pressings. Not only do they understand the format, they’re also in tune with your motivations for releasing in this manner, so go out there and collect some fantastic new music.
Continue the story
Don’t let the story end there! Line up your next release with Serenade and continue to grow your tight-knit fan community.