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Introduction to Serenade
Introduction to Serenade

This article discusses who we are and why we're relevant to various industry bodies/partners

Nick avatar
Written by Nick
Updated over a week ago

Who are we?

Serenade is the superfan marketplace for collectible digital music.

On Serenade, artists and their teams create limited edition Digital Pressings of their albums, EPs and singles for collection by fans who curate, display and listen to their releases, all within a vibrant music universe that their direct support helps sustain.

These Digital Pressings can be embedded in simple, physical merchandise like wristbands, patches, and lanyards, to give your fans the ultimate physical-digital experience.

We take pride in being:

Valuable for fans

Fans form a perpetual bond with their favourite artists, through ownership of limited edition musical releases acting as the key to a lasting creative and emotional connection. These releases come with all kinds of bonus content from artist voice notes, to live footage, to unreleased tracks, bringing fans closer to the artist and the work they love they most.

Easy for artists

Artists order a simple, low-cost physical item to 'carry' the digital experience and sell it wherever their fans already are. Artists can update their product with new content or material whenever they want, making their Digital Pressing a living product evolves alongside an album campaign.

Why do we exist?

At Serenade, we believe that owning music enriches the lives of fans and the artists they support.

Through digital ownership, we’re bringing artists and fans together to translate the best parts of life - passion, creativity and authenticity - into a more sustainable and rich music ecosystem for all

Are you a publisher?

Serenade prides itself on being a friendly partner to all rightsholders.

Our dedicated publishing rights team is constantly pursuing relationships with all music publishers to ensure that it is as easy as possible for any artist to use our product to build deeper relationships with their core fans, but please reach out to partnerships@serenade.co if we haven’t already spoken.

Are you a chart body?

Core to ensuring our product meets the various objectives of artists and their teams is chart accreditation across all territories. To date, we’ve been accepted as an eligible retailer in the UK, Australia, New Zealand and Ireland by being a trusted and empathetic partner that looks to understand and work within the existing rules and criteria for each geography. For more information on what that looks like, please read our article Bonus Content and Chart Eligibility.

If your territory is not currently represented by Serenade, please reach out to nick@serenade.co and we can discuss the next steps to help your country’s artists meet their chart goals through the sale of eco-friendly Digital Pressings

Do you not fall into the above 3 categories but are excited by the Serenade platform?

If your business is not represented by the 3 broad categories mentioned above, that does not exclude you from using our tech! We partner with various ancillary music businesses and brands to bring awesome, novel experiences to artists and fans.

Please reach out to partnerships@serenade.co to chat with a team member and discuss the possibility of a partnership.

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