Who are we?
Serenade is the superfan marketplace for collectible digital music.
On Serenade, artists and their teams create limited edition Digital Pressings of their albums, EPs and singles for collection by fans who curate, display and listen to their releases, all within a vibrant music universe that their direct support helps sustain.
We take pride in being:
Valuable for fans
Fans form a perpetual bond with their favourite artists, through ownership of limited edition musical releases acting as the key to a lasting creative and emotional connection.
Fair for artists
Artists receive 70% of each sale, meaning artists have the financial backing to make more of the music you love.
Sustainable for the environment
1.3 million Digital Pressings has an equivalent carbon footprint to one 12” vinyl. To drive that home even further, the creation of one Digital Pressing has an equivalent carbon footprint to 1/50th of a Tweet.
Why do we exist?
At Serenade, we believe that owning music enriches the lives of fans and the artists they support.
Through digital ownership, we’re bringing artists and fans together to translate the best parts of life - passion, creativity and authenticity - into a more sustainable and rich music ecosystem for all
How does it work?
Find an artist you love
Purchase their latest Digital Pressing & view in your Serenade profile
Access downloadable audio and bonus content, and see your name listed on the record
It's as simple as that.
Are you a publisher?
Serenade prides itself on being a friendly partner to all rightsholders.
Our dedicated publishing rights team is constantly pursuing relationships with all music publishers to ensure that it is as easy as possible for any artist to use our product to build deeper relationships with their core fans, but please reach out to partnerships@serenade.co if we haven’t already spoken.
Are you a chart body?
Core to ensuring our product meets the various objectives of artists and their teams is chart accreditation across all territories. To date, we’ve been accepted as an eligible retailer in the UK, Australia, New Zealand and Ireland by being a trusted and empathetic partner that looks to understand and work within the existing rules and criteria for each geography. For more information on what that looks like, please read our article Bonus Content and Chart Eligibility.
If your territory is not currently represented by Serenade, please reach out to nick@serenade.co and we can discuss the next steps to help your country’s artists meet their chart goals through the sale of eco-friendly Digital Pressings
Do you not fall into the above 3 categories but are excited by the Serenade platform?
If your business is not represented by the 3 broad categories mentioned above, that does not exclude you from using our tech! We partner with various ancillary music businesses and brands to bring awesome, novel experiences to artists and fans.
Please reach out to partnerships@serenade.co to chat with a team member and discuss the possibility of a partnership.