At the heart of Serenade is a belief that owning music enriches the lives of fans and the artists they support. Through digital ownership we strive to create new, sustainable revenue streams for artists by empowering them to build deeper, more meaningful experiences for fans.
We like to talk about the 3 pillars that define our world view:
Valuable for fans
Fans form a perpetual bond with their favourite artists, through ownership of limited edition musical releases acting as the key to a lasting creative and emotional connection. These releases come with all kinds of bonus content from artist voice notes, to live footage, to unreleased tracks, bringing fans closer to the artist and the work they love they most.
Easy for artists
Artists order a simple, low-cost physical item to 'carry' the digital experience and sell it wherever you already are. Artists can update their product with new content or material whenever they want, making their Digital Pressing a living product that evolves alongside an album campaign.
Sustainable for the environment
1.3 million Digital Pressings has an equivalent carbon footprint to one 12” vinyl. To drive that home even further, the creation of one Digital Pressing has an equivalent carbon footprint to 1/50th of a Tweet.