At the heart of Serenade is a belief that owning music enriches the lives of fans and the artists they support. Through digital ownership we strive to create new, sustainable revenue streams for artists by empowering them to build deeper, more meaningful experiences for fans.
We like to talk about the 3 pillars that define our world view:
We’re Artist-Friendly
It’s free to create Digital Pressings on Serenade. Unlike other music formats where artists take on costs before making a return, Serenade absorbs these costs and allows you to create a collection of any size, for free.
We’re Fan-Friendly
Buying Digital Pressings on Serenade is as simple as buying a t-shirt from your average merch store. All you need is a credit or debit card and a passion for your music.
Serenade sells music products from music artists to music fans. Everything we do is aimed at maximising value for fans and minimising the complexity of the tech.
We’re Environmentally-Friendly
By choosing the content rich, carbon light Digital Pressing, artists can give the 76% of music fans who expect more climate action from the music industry, a more sustainable way of supporting your work