What is a Digital Pressing?
Digital Pressings are the modern day limited edition vinyl. They are musical releases produced in scarce numbers, with premium bonus content and recognition of the fans who back them.
These Digital Pressings are embedded in simple, low-cost physical merchandise like wristbands and lanyards, to give fans an integrated physical-digital experience.
Digital Pressings are made by artists who want to give their music a deeper visual identity and fan experience.
Why are they great for me as a fan?
Digital Pressings include the following pieces that each individually, and collectively, bring fans joy.
Ownership of a Limited Edition Pressing
Fans love to own music. Did you know that US Vinyl sales surged 154% between 2021-22?
Exclusive Access to Unlockable Bonus Content
Build closer relationships with your fans by letting them in on a deeper narrative around your release
Ability to Play Album, EP or Single Audio
Give fans what they came for - your music
Connection Between You and your Fans
Written immutably onto the blockchain, the artist-fan link that forms through your Digital Pressing has a shelf-life that extends far beyond even the best maintained record collection.
Why are they great for my favourite artist?
Alongside offering a more expansive creative canvas for your releases, Digital Pressings have many practical perks;
Affordable to produce
Embedded in low-cost merch items like wristbands, patches and stickers, Digital Pressings are the most affordable way to sell your music (and whatever multimedia content you like!) directly to fans
Greater creative possibilities
You're no longer restricted to a simple cassette, vinyl, and CD. We've unlocked greater creative freedom with what can carry your music to fans from patches to clothing tags to keyrings, you can customise a product to suit your particular fanbase
Simple to create
All you need are the very same music and cover art assets you’ve already prepared for your album, EP or single, but with the option to include bonus materials that aren’t always possible in physical formats. Just think of Digital Pressings as numbered, limited edition deluxe vinyl.
Content rich, but carbon light
Music culture has a long history of supporting social movements and climate change is no different. Give the 76% of music fans who expect more climate action from the music industry, a more sustainable way of supporting your work