What is a Digital Pressing?
Digital Pressings are the modern day limited edition vinyl. They are musical releases produced in scarce numbers, with premium bonus content and recognition of the fans who back them.
Digital Pressings are made by artists who want to give their music a deeper visual identity and fan experience.
Why are they great for me as a fan?
Digital Pressings include the following pieces that each individually, and collectively, bring fans joy.
Ownership of a Limited Edition Pressing
As fans, we’ve always loved to own music. It’s no surprise that US Vinyl sales surged 154% between 2021-22 as we realised the limitations of the impersonal streaming experience to engage with music and artists.
Exclusive Access to Unlockable Bonus Content
Experience a packaged narrative that builds a deeper narrative around your favourite artists’ releases.
Recognition on the First Owners List
Be acknowledged for your support and attach your passionate selves to the legacy of your favourite music.
Ability to Play Album, EP or Single Audio
Access a unique way to experience music and artwork
Connection Between You and your Fans
The artist-fan link that forms through Digital Pressings has a shelf-life that extends far beyond even the best maintained record collection.
Why are they great for my favourite artist?
Alongside offering a more expansive creative canvas for your releases, Digital Pressings have many practical perks;
No up-front costs
Artist accounts are free and it costs nothing to create your Digital Pressing so they can focus on what matters most - creating awesome new experiences for you
No shipping or fulfilment admin
We front the cost of manufacturing, hosting, distributing, and transferring Digital Pressings. No dead stock, no break-even margins, no international shipping complications, and no costly re-calls. Artists can just focus on making cool shit for their supporters - how it should be!
Great margins and recurring revenue
Artists receive 70% of the primary sale and get paid asap.
Simple to create
Think of it as a numbered limited edition deluxe vinyl. Same core music, same core artwork, with a bunch of bonus content that is gathering dust in the archives because artists can’t practically release it in existing physical formats.
Content rich, but carbon light
Music culture has a long history of supporting social movements and climate change is no different. Give the 76% of music fans who expect more climate action from the music industry, a more sustainable way of supporting your work